Nutella – king of the pancake toppings, queen of the toast and shameless master of the cheeky spoonful (or two).
Today is World Nutella Day (Friday, February 5) and that means a celebration of all things hazelnut and chocolate spread.
But how exactly can you show your love for the jar of joy (by shoving tons in your gob)?
Hmm, meanwhile according to the independent in a recent report, most of us may actually be pronouncing our favourite spread wrong;
According to Ferrero, the company that owns Nutella, revealed the hazelnut spread is supposed to be pronounced ‘new-tell-uh’, but it turns out this is just for US consumers.
On Nutella’s frequently asked questions page of its US site, it describes the product as: “Nutella (pronounced ‘new-tell-uh’) is a tasty, unique spread made from the combination of roasted hazelnuts, skim milk and a hint of cocoa.”
But when Buzzfeed pressed Ferrero on the issue, the company sought to reassure people that it is not trying to make everyone call Nutella ‘new-tell-uh’.
“Ferrero aren’t trying to encourage a common worldwide pronunciation on this,” the company said in a statement.
“In the UK we call and pronounce it ‘Nutella’ as do consumers. The US pronunciation is just for them.