Nowadays i get articles from amazing writers and analyst of Search engine optimisation( SEO) and in this case, this article is from kitchenbathdesign.com ( Suprising), i used to think only the tech, social media entrepreneurs are the one interested in the business of google's method of ranking, Guess i was wrong. So this article which I must say is very helpful and simple,, touches on How to Use SEO and adwords for your website. Enjoy
A FOUNDATION OF KEYWORDS
Starting with a proper keyword foundation to your website is no different from building a house. The foundation supports the entire structure and assures a solid footing for your internet presence. Always consider the search terms people will use to find you and develop related keyword clouds on your website that support them.
Explore your target market’s interests and speak to your personal strengths. A great rule of thumb is to create a list of 10 keywords that are developed from your list of searches people will commonly use to find your services. If you are unsure, ask friends and family to help brainstorm the process.
If you are a kitchen designer, chose keywords like: Kitchen Designer, Kitchen Design Pictures, Kitchen Design Ideas, Cabinetry. Then add variations that include your city and state such as Kitchen Designer, Chicago Illinois. This will help you to be found by your local audience. The words should be woven into your website pages in a manner that is natural to the topic of the page, and does not detract from the user experience when exploring your site.
Having the keywords in your site will help your positioning to your audience on the internet. New websites or those with few pages of content may benefit from using AdWords or paid advertising to increase the exposure of your site while you weave your keyword content into your website.
THE ADWORDS EXPERIENCE
Since Google owns the lion’s share of internet searches, it’s only natural to utilize this platform as a vehicle to boost the visibility of your website. Google places the ads carefully and selectively by ranking each page submitted for advertising. Every time someone does a search, it triggers an ad that competes in an auction. The resulting advertisements that are shown are chosen in part by the Google Ad Rank calculation.
Ad Rank is calculated using your bid amount, the components of Quality Score, comprised of the expected click-through rate, ad relevance and landing page experience. Simply put, you cannot pay your way into a high placement Google Ad. Your keyword content greatly impacts the quality score. Quality scores are rated on a scale from 1 to 10, with the rating of 10 being considered AdWords quality perfection.
If your related keywords, ads and landing pages are in good shape, Google probably will have a high opinion of them. Your Adwords keywords should mirror the keywords you previously determined. Armed with a solid keyword list, you are off to a fantastic start.
Do: Enrich your site with content that supports your keywords in a fashion that is informative and helpful to people surfing your website.
Don’t: Overuse keywords in an unnatural fashion to increase the keyword content. This is called keyword stuffing. Keyword stuffing may lead to a website being banned or penalized in search ranking on major search engines either temporarily or permanently.
Do: Your own research by searching for terms that seem relevant to your product or services. Take time to see the results and garner your ideas for the keywords that suit your business best.
Don’t: Permit agencies that manage your AdWords to do so without disclosing the keywords and results the keywords are garnering. This practice will likely result in higher traffic to your website, but tends to be untargeted and generates significant AdWords expense with little return on your investment. They need to work with you in an open, collaborative fashion to ensure the best results for your advertising spend.
Do: Work continuously to improve and add to your website content to make the experience of your visitors better and increase your keyword presence.
Don’t: Assume website maintenance is a once and done effort. It requires ongoing updating and adding content. Just like with your showroom, a website needs constant updating and refreshing to stay relevant.
Developing a website for SEO is a long-term commitment. The search engine algorithms are constantly changing as well as your competitors. This article touches on the fundamental components of the SEO needed for a healthy website presence that will increase your visibility to potential clients.