When i first saw this headline on bloglovin , i was drawn but when i read the whole article, i figured i would share it and add a few things. This article is by Zanita.com.au on how to beat the competition in the fast-paced and competitive world of blogging.
One thing that is certain though is if you’re a blogger, you are 100% fighting for the same limelight as thousands of others. Not every blogger (especially if you’re a beginner) will get to work with every brand that they want to. You’re all fighting to be seen, heard, and accepted in the industry. You’re fighting to make a living doing what you love, and it’s not easy. Here are a few strategies to get ahead of the competition.
The article although lacks any mention of any technicality which is one of the features you cannot take away from blogging in Today's world but from the perspective of a fashion writer, the information given is a gold mine.
Here are a few strategies to get ahead of the competition.
Use the zig zag theory
The Zig-Zag Theory is when you do the opposite of what everyone else is doing. While all the other bloggers are zigging (i.e. trying to get brand collaborations, getting featured in publications), you can be zagging (doing the opposite). For example, you could be the blogger who creates an Instagram account that features bloggers instead of trying to get featured. You could also be the one helping bloggers get brand collaborations instead of trying to get them yourself. See what I’m saying?
You can apply the zig zag theory to any business, any niche, anything. Going against the grain will allow you to stand out and get noticed. Look at @ihavethisthingwithfloors and @muradosmann. No one had Instagram accounts that focused on photography from those particular angles, hence why they’re both so successful today.
Another way to beat your competition in blogging is by taking risks. Sincerely Jules took a huge risk when she started her clothing line, as did Emily Weiss from Into the Gloss when she started Glossier. But now, these girls are running multi-million dollar empires all because of a risk.
I’m not saying sell all your belongings and buy a factory to start a clothing line. But I am saying there are small risks you can take that could have big rewards. Sincerely Jules started with 3 t-shirts – she may have even started with one t-shirt – I don’t remember. Anyway, those shirts turned into more shirts and sweatshirts and pants and jackets. Now she has a full-blown clothing company.
Again, that’s not to say you have to start a business. You can take risks by incorporating video tutorials or creating a podcast or expanding your brand and exploring new topics. When you start taking small risks you become confident in the unknown instead of fearing it which ultimately sets you up to take bigger risks.
Figure out what people are going to do before they do it
Determining what people are going to do before they do it isn’t easy. In fact, it’s kind of a crap shoot and it’s really hard if you’ve never been an observer. Being an observer means you stop doing and really pay attention to what is happening around you. What’s going on in the news, what’s happening on Facebook, what pictures are popular on Instagram, where people are spending their time.
My mom’s a psych major and I think she passed that onto me (if that’s even possible) because I’m big on studying human behavior, seeing how people interact with one another and the world around them. But anyway, the scenarios I described above are what you need to start incorporating in order to figure out what people are going to do before they do it. The reason this is so important is because it puts you at an advantage. There’s great power in being the first one to do anything. Being the first to be a fashion blogger, being the first to create YouTube videos, being the first to get on Musical.ly, etc. are all things that make you the OG and deem you as an expert in your field. Make sense?
Ultimately utilising your power of being “the first” will make you money, and that’s what needs to happen if you want to make blogging your full-time job. Period.
Also, I would like to add some things which i consider " absolutely necessary " in the competitive world of blogging and they .
- SEO( Search Engine Optimisation)
SEO is search engine optimisation and it is one of the most important aspects you must monitor if you want to move ahead in blogging. This is the aspect that makes you known to search engines which in turn increases your visibility through ranking. Blogging without being aware of this component of blogging is wasted effort.
It includes long tailed keywords, meta tags, headline, header tags etc. Sounds technical but it isn't. For instance, if you use Word Press , a single plugin can settle this problem for you although you might still need to make some little effort like reading up on SEO trends and hacks.
Content: This is the most important part of the blogosphere. The strategy as regards content is simple, Your content must have value for search engine ranking and p and be engaging enough for people to read inorder to beat the competition.
Also, in your content, keywords are important. Keywords are words that you use frequently on your site or on a particular post. Never neglect Keywords management. As a new blogger never use keywords that have over a million search queries, it is very unlikely to rank on major pages despite the value it has. So it is better to focus on long tailed keywords and search for Keywords suggestions which can help you and has not been over-used. With Google's Keyword Planner, you can do this.
Lastly : Patience: This is one quality you must have to prevent getting frustrated with blogging, because surely you will be frustrated , it is an unfortunate feature of the business especially if you are a start-up or a new blogger but you just have to learn to imbibe the attitude in your life as a blogger if you want to be successful and happy in the blogging business.
Also , Analytics is important. Know who is visiting your blog and why they are visiting.