SEO IN 2017 : What’s New

This article was curated from the entrepreneur .com website , but there is something i want you focus on which is the SEO and the facts that links still matter, the writer was right as some SEO expert actually believe having links is not exactly important for SEO, but what do i think.....See at the end of the post.

Meanwhile Enjoy: SEO IN 2017; What's New?

Everyone wants to get a high click-through rate and a good spot in Google's search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites -- and some of these are proven, some are controversial and some are purely nerd-based conjecture -- it can be hard to know which factors to focus on when it comes to your search engine optimization (SEO).

So, what is most important to Google?

"It is content," said Google Search Quality Senior Strategist Andrey Lipattsev. "And, it's links pointing to your site."

I've heard people foolishly suggest links aren't important anymore. There's a new way of doing SEO, without links. This is wrong, and it's dangerous advice. Keep in mind what Andrey Lipattsev said.

We tend to almost always come back to links, as they feature largely and very importantly in the 200 or so ranking signals, such as:

  1. The volume of external links you have. The more, the better.
  2. The anchor text of the external links. Links with SEO-focused anchor text need to be relevant to the target page.
  3. The quality of external link sources. It's better to get a link from a reputable news source or academic journal than an unknown blog.

Links have always been a valuable aspect of an SEO strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. That's because there is a strong correlation between great SEO results (specifically keyword ranks) and the quality and volume of links to a site.

Keep in mind, however, that while links may lead the pack, content, Moz Authority and page authority have significant value and must be considered for any SEO strategy to be successful.

Content marketing and SEO

SEO and content marketing are distinguished from one another in several critical areas, but you can’t separate the two entirely. SEO is generally narrower, and more technical, while content marketing is broader and more holistic -- kind of like how a square is a rectangle, but a rectangle is not necessarily a square. Here's how they converge:

  • You can apply SEO more broadly by channeling its specific technical endeavors into content marketing.
  • The only way to ensure the success of content marketing is to apply SEO techniques.

Another way to look at it is like this: SEO makes demands. Content marketing fulfills those demands. SEO states the requirements. Content marketing fulfills them.

2017 algorithm updates

In January, Google started rolling out a penalty to punish aggressive interstitials and pop-ups that might damage the mobile user experience. Google also provided a rare warning of this update five months in advance.

There will no doubt be many further algorithm updates throughout 2017, but the success of your SEO campaigns will largely be governed by how focused your SEO strategy is on links and content.

My Take on Link Building

From research and what i have read, link building is only good for SEO if those links are quality links and increase your ranking, if they are numerous. For instance, if a site like Huffington post or Mashable links to an article on your site, these sites both have more domain authority than your site, so automatically  these  external links boost your ranking on search engines  because this site are reputable site and their links are considered to have quality.

That's why many guys are big on Guest Blogging or Posting as this guarantee quality linking. However, the other reason why some SEO experts believe Link building might not be as important and might sometimes be detrimental to your site SEO is if the external site linking to your site has content that does not relate to your site's content as in the case of posting  your blog links in the comments section of a furniture blog while you write about SEO or the site has lesser domain authority than your site or like the writer said  an unknown blog( there are millions of blog out there you can't know all), i think a site which rarely updates and whose last post was February 14 of 2015 fit the description of unknown blogs, links to such site might not be regarded as quality.

So both sides are right, Link Building still matters but is not uptmost

Source: Entrepreneur.com

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