Nike officially terminated Manny Pacquiao's contract on Wednesday after the Filipino boxing legend described gay people as "worse than animals" in an interview published the day before.
The athletic wear giant confirmed the decision to Mashable in a statement, calling Pacquiao's remarks "abhorrent."
"We find Manny Pacquiao's comments abhorrent. Nike strongly opposes discrimination of any kind and has a long history of supporting and standing up for the rights of the LGBT community," a spokesperson said.
Nike has had a decade-long business relationship with Pacquiao that involved placing its signature swoosh prominently on his boxing shorts and shoes during fights and selling merchandise branded with his name.
TMZ reported earlier on Wednesday that Nike had removed all Pacquiao-related products from its online store and that the company was close to announcing the move.
Pacquiao's remarks, made to a Philippines news outlet on Tuesday, are just the latest in a string of homophobic comments that the born-again Christian fighter has made over the years. In each instance, Nike has generally responded with a tongue-clucking statement but declined to take any real action against him until now.
"It's common sense. Do you see animals mating with the same sex?" Pacquiao told TV5 in an interview on Tuesday. "Animals are better because they can distinguish male from female. If men mate with men and women mate with women they are worse than animals.