The opportunities are growing for small businesses to take on their larger competitors due to a number of factors. Google is catering to small and local businesses now more than ever through numerous updates to the appearance of the SERPS. Everything from the incorporation of maps to snippets, help put small and local businesses right in front of their target audience.
If you are a small business owner struggling to grow your online presence, then you can follow the simple steps laid out in this article by Nuwire, to ensure your website is effective.
Here are the some of the steps.
Focus on long tails
Keyword Research is probably the 1st step on everybody’s list, when it comes to ranking a website, and the keywords you choose can greatly determine your success. If you are a small business owner, you might not have a gigantic SEO budget. Hence, focusing on long tail keywords with slightly lesser search volume might help you get a foot in the door. Long-tail phrases are basically expanded versions of the keyword you want to rank for. For example: Instead of “printing stores” you can focus on “print shops in Sydney.” There are many ways to find Long Tail or LSI keywords for your site. This type of focused targeting can also increase your conversion rate.
Produce Quality content
A lot of small businesses out there have state of the art websites, but this alone is not enough for the business to grow. As a business owner you need to make sure you blog, and put out high quality content on a regular basis. If you invest and produce content that is relevant to your audience, you gain authority in the eyes of google and this will help your website’s SEO. The more content you have the better, as google then indexes more pages, and your audience in turn spends more time on your site to consume the content.
Local SEO has grown in importance recently and given small business a chance to compete with the giants in the industry. Make sure you optimize everything on-site by including pages, specific to the community. Thanks to Google’s pigeon update, Yelp and other sites similar to it like urban spoon, have gained a boost. Hence your company’s presence on these platforms and local directories is vital. Gather local reviews on your own website, as well as these local directories to gain more visibility. Use tools like Google’s MapMaker to identify duplicate listings for your sites.
Fun Fact: . A recent study by Moz showed that “After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor.
Read the full article on Nuwire