Today, almost everyone owns a smartphone because it is very much affordable. According to the Jumia Nigeria Mobile Report, in 2014, phones sold on Jumia have priced an average of $216 and by 2017 this price had gone down to $100. In Africa, the price dipped from $165 to $96 in the same period.
Hence, it is no surprise that mobile penetration increased from 53% in 2016 to 84% in 2018.
These amazing numbers have left companies with no choice than to build a mobile app for their businesses. Mobile apps are considered to be one of the most powerful tools for contacting the target audience in terms of business. So, are you still thinking about whether to create a mobile app? Here, we will discuss the reasons why your business needs a mobile app.
If you intend to improve sales and turnover, you should build a mobile app. Additionally, you can direct your customers to the app with certain incentives like getting vouchers and discounts off their orders. This will no doubt encourage your shoppers or customers to download and actually use their mobile app. It can be quite a significant increase depending on how large the audience is. No matter how small the business might be, it will definitely experience a notable amount of sales increase.
You can establish relationships with your customers, no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as in the case of a site, since the app is already installed on their device. Depending on the functionality, one can even use it without access to the Internet. It is important to have in mind, the target audience before venturing into creating a mobile app. This can be done through social media listening.
A valuable source of data
By utilizing a mobile app, you can collect a lot of useful information for further analysis. For instance, you can learn which products your customers buy the most. As well as, how much time they spend on the app. Or even, which functions are the most used and which are the least popular? This will help you and your team in making strategic decisions concerning the product and how it affects the consumers. A functional mobile app is a great source of gathering meaningful data from its users.
Stand out from the competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. You should take the lead by offering a mobile app to your customers. They’ll be astonished by your forward-thinking approach! It will also set your business as you also carve a niche in that space.
Improve customer engagement
No matter what you are selling, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. This feature will really help improve customer engagement, and also establish customer retention, as there as a self-help service. It will also reduce the pressure received from various enquiries about your service delivery and eventually increase ratings.
Higher business recommendations
One thing is sure with the use of information technology, referrals and recommendations, most especially for exceptional service delivery. With a mobile app, you can be sue that as long you are rightfully delivering, it would spur your customers to refer others to your services. Along the line, the better the service delivery, the higher the recommendations from your customers.
As the world is gradually approaching the peak of Artificial Intelligence, where products and services can be delivered at the tip of the fingers, it is important that businesses learn to adapt to